Academy of Visual and Performing Arts
Identity & Communications Strategy
The Board of the Culver City Academy of Visual and Performing Arts (AVPA) wanted to embark on a fundraising and sponsorship-generating campaign. They realized that AVPA needed an identity and communications strategy for the program.
Project Overview
Culver City Academy of Visual and Performing Arts (AVPA) is a not-for-profit after-school program sponsored by Culver City High School. AVPA provides free comprehensive training in music, dance, theater, fine art, and film. The Board of AVPA wanted to embark on a fundraising and sponsorship-generating campaign. They realized that AVPA needed an identity and communications strategy for the program.
The Solution
My team worked with the Board of AVPA to tell the story of AVPA and the successes of its students. Deliverables included:
- Redesigning the organization’s logo and brand messaging
- Creating supporting marketing communications materials, including a program brochure, stage performance programs covers, and direct mail components for its fundraising campaigns
Target Audiences
- Students and parents of Culver City High School
- Corporate and community sponsors
- Culver City’s Education Foundation
- Potential donors
