Communications Strategy

I enjoy helping my clients develop strategic communications plans; create the supporting messaging, tools, and communications channels — and then assess the impact of the work, modifying as needed. Even before the concepts of “brand” or “marketing” evolved, there was “communication,” the way information is exchanged. A “communications strategy” is the plan designed to convey messages to targeted audiences to achieve specific goals. All too often organizational objectives are not met and projects stumble when communications, marketing or promotional efforts are not well planned.  Effective communication strategies are key to success and inherently strengthen brand awareness.