Communications & Market Research

When there is a lack of knowledge or clarity about a target audience or if a creative concept has not been tested, I encourage my clients to conduct as much research as time and budget allows. Research and data support good decision-making. Communications and marketing strategies are made even more effective when you know what your audience thinks and feels about your idea, messaging, campaign, or your brand. Data and audience insights are invaluable when developing or updating a communications or marketing plan.